Getting bigger with AIR TuneIn API
TuneIn is a web radio directory with over 100,000 live radio stations from every country around the world.
Listing your station in the TuneIn directory will make it easier for your listeners across the globe to find and access your station at any time and from any place, as TuneIn is available as an app on all smartphones and tablets, online at tunein.com and on over 200 other platforms (internet radio devices, smart TVs, cars, etc).
Listing your radio station on TuneIn is the first step to get your station discovered. But you can go one extra step and link your station with the AIR TuneIn Broadcaster API. This is a TuneIn API that allows stations to pass the information about the track playing now on your radio station to TuneIn. When TuneIn has that information, your station’s page becomes much richer with nice visuals about the artist & track playing now, as well as a visual history of recently played tracks:
Apart from a nicer looking TuneIn page, this integration will have great impact in your radio station’s discoverability: your station will come up in search results when listeners are looking for stations that play specific artists.
Searching for an artist in TuneIn will show you the stations that currently play this specific artist but also stations that have played this artist in the past.
As an example of the impact the TuneIn API has in the discoverability and thus the popularity of the station we can showcase two stations which both had an astonishing rise in the number of sessions after using the TuneIn API.
Both stations did not use any advertisements to promote themselves in the meantime, and were listed in the TuneIn directory for quite a long time before using the TuneIn API.
For station A as we can clearly see in the graph after 11/02/2014 (when the TuneIn API was used) the rise of the number of sessions is over 500% during the first days, but overall for the three months period we examine, the increase in sessions is nearly 1000%.
Also for station B the rise of the sessions was extremely beneficial, the station managed to have a 1400% increase to the number of listeners after the use of the TuneIn API and now has a devoted listener base which keeps incrementing.
If you have a station in Radiojar watch it grow and get discovered easily by having a look on this guide on how to get listed in TuneIn and also how to implement the AIR TuneIn Broadcaster API.